Nita Writes Rexona Deodorant

Hey

Came across an interesting link that gives us an insight about the thought process behind Rexona Deodorants and how HUL cracked and grew the market.

http://nitawriter.wordpress.com/2006/10/19/category-creation-case-study-of-how-levers-carved-itself-a-niche-in-the-deodorant-market/

I'm a complan girl!

Did you know that Ayesha Takia is an old hand in front of the camera?

She and Shahid Kapoor had featured in the Complan Ad when we were all kids.

Don't believe me? Have a look yourself!

http://www.youtube.com/watch?v=t-fysFHfBYM

Alyque Padamsee

Today when I was discussing a point with Alyque, he suggested that I have a look at his book in which he explained the success of Liril.

His take is simple. No matter where the consumer is or who the consumer is: be it a middle aged middle class town bhenji or an upmarket babe, their lifestyles differ but their dreams remain the same.

So, his suggestion was, my dear friend, to show the city babe's glamour to wow the small town girl.

I am reading his book - a double life right now that that has inspired me to no end!

Introduction

Hi

Today is the day when I start blogging about whatever I learn about marketing or CPG (consumer packaged goods) or, better known as FMCG, in India.

I have duly completed my PGP from IIM Lucknow in marketing and have been working in brand teams for quite some time but have not as yet started appreciating the true meaning of my trade.

Today is the day when I start doing that, and take you along with me