Today when I was discussing a point with Alyque, he suggested that I have a look at his book in which he explained the success of Liril.
His take is simple. No matter where the consumer is or who the consumer is: be it a middle aged middle class town bhenji or an upmarket babe, their lifestyles differ but their dreams remain the same.
So, his suggestion was, my dear friend, to show the city babe's glamour to wow the small town girl.
I am reading his book - a double life right now that that has inspired me to no end!
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