Introduction

Hi

Today is the day when I start blogging about whatever I learn about marketing or CPG (consumer packaged goods) or, better known as FMCG, in India.

I have duly completed my PGP from IIM Lucknow in marketing and have been working in brand teams for quite some time but have not as yet started appreciating the true meaning of my trade.

Today is the day when I start doing that, and take you along with me